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Link building happens to be one of the most important elements of an SEO campaign and to get your site ranked in the search engines. But you’ll want to be careful and avoid getting them from just any neighborhood. If you make certain mistakes with building your links, the cost will be more money and time spent. If you’ve decided to build links to your sites, then it’s best to do it correctly. You may think link building shortcuts are worth it, but if your site is banned from the search engines all your time and work will be wasted. In the past few years, the process for building links has experienced changes. Actually, building links is not any easier to do, it’s gotten a lot harder to do. Google and other search engines are coming down hard on those who try to game the system. But some black hat methods such as comment and link spamming are still used by many marketers. But there are many accepted ways to build your backlinks, where the whole process takes time, which is why marketers end up making some costly mistakes that have a negative affect on their websites.

The first problem deals with backlinking to a page that is unable to be crawled by the search engine spiders. You can have a link in which everything looks completely optimum. You have great anchor text, it’s a ‘follow’ link, the page has great PR – everything. But if it’s never spidered or crawled it is invisible and does not exist. Do you understand? This is a usual problem with link exchanges, when you add the link to the other site but they don’t put yours. Google’s spider will either not crawl a page or will not index it if the page is dynamic or has specific instructions to not crawl/index. That’s why it’s important to verify that your backlinks are still seen by Google or other search engines. Building links takes a lot of time, which is why you need to know what you’re doing right from the start. Making the same mistakes over again in your linking will make it very tough to fix later on.

Another common link building mistake is working on getting Playable Ads from sites that have separate links pages, or dedicated pages filled with other links. You’ll see far better results getting a link from a page that doesn’t already send out backlinks to hundreds of other sites. Many of these pages happen to have 200+ backlinks and having your link among all these links wouldn’t make much of a difference. However, some directories will use a ‘nofollow’ tag on backlinks showing on their pages. This means even if there were 200+ links on that one page, with most of them being “nofollow, excluding yours, then it will count.

Overall, you’ll gain far better results from a link building strategy that avoids these common mistakes. It will only be a matter of time before you have strong backlinks that help you with your search engine rankings.